A picture tells a thousand words.
The construction and palette of the London 2012 logo has been considered very carefully – thinking about font, colour and image.
Using colour
By using interesting shapes and angles, and bright vibrant colours the logo creates a sense of energy
The brand colours are a modern twist on the colours of the Olympic symbol. The colours are inspired by the world of media, communications and fashion.
Buzz!
The addition of the buzz outline (seen here in yellow) adds to the feeling of energy.
Powerful images
The logo or emblem is the year 2012, something everyone can recognise and feel part of. It aims to be simple but bold.
Being creative with the way the logo is used with exciting pictures also adds to its power.
Did you know? The London 2012 education logo was designed by a young person! Reiss Evans from Kent won a national competition – his logo will become a piece of history!
Clever fonts
A special typeface was created for London 2012. It is used for all communications and key messages. It is intended to convey energy and dynamism.
The logo captures the spirit and energy of the London 2012 Games.
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