London 2012’s ambition is to create a Games for everyone, where everyone is invited to take part, join in and enjoy the most exciting event in the world.
The London 2012 Games aim to touch people like never before, inspiring people to do more and try new things. We need a powerful brand to help us achieve all of this.
The number 2012 is our brand – it is simple so that people all over the world can understand it. It is distinct, bold and buzzing with energy. It feels young in spirit and it shows that we aren’t afraid to shake things up and to change things.
The brand will have an impact on everything that London 2012 does – the possibilities are endless!
In this section you have the chance to learn more about the London 2012 brand. We challenge you to be inspired by the brand and to use it as a case study to help you develop your very own brand for a new international festival of friendship.
