Build your own brand
Imagine that you have been commissioned to produce a name, logo and brand profile for a new international festival of friendship. The festival will be a week-long event incorporating music, theatre and talks by authors and personalities.
This project will take you through some important aspects of branding and help you complete your tasks along the way.
Use the London 2012 brand as inspiration and get started!
What a brand is and how does a brand create a unique identity?
Be inspired: read about the London 2012 brand and explore some other existing brands too. Go!
Project 1 – Use the worksheet to summarise what is important about a brand by completing some short exercises in pairs and coming up with a set of values and a vision as well as possible names for your friendship festival.
Download project 1
What’s in a brand worksheet 1-663.72kb
Project 2 – Use the worksheet to undertake some audience research by sending out a questionnaire about your branding ideas. You will also learn how to analyse your responses and use them in your work.
Download project 2
What’s in a brand project 2-649.64kb
How logos create a strong visual character for a brand
Be inspired-by the colours, images and fonts of the London 2012 brand. Read about how they were created and what they stand for. Go!
Project 3 – use the worksheet to analyse a variety of logos and consider how they make an impact visually. Explore colour, font and style.
Download project 3
What’s in a brand project 3-340.19kb
Project 4 – Create your own logo for your friendship festival getting some tips from the team that created the logo at London 2012.
Download the project 4
What’s in a brand project 4-281.28kb
How to present your brand to others
When you have created a name for your festival along with a logo based on your values and your audience research, you will be ready to present your ideas to others-get some top tips on putting together a really good presentation.
Download project 5
What’s in a brand project 5-665.46kb
Download all the projects together
What’s in a brand (all projects)-2574.64kb
